Rob + Hunter Robillard

Rob Robillard
Founder and Manager, ASM Capital Partners
Robert Robillard is a founder and manager of ASM Capital Partners. Prior to founding ASM Capital Partners, Rob developed Cabin Fever Maple Whiskey, in 2002, with the help of his family. In 2012, Rob decided to sell his brand to Diageo. He stayed on as the face of the brand for 3 years during its national rollout and spent 48 weeks of the year on the road promoting the brand for Diageo. Rob is also the primary owner of Robillard Reserve, a consulting company that seeks to help other brands achieve rapid growth by providing liquid sourcing, distribution channels and packaging solutions. He also sits on the advisory board of EUS Distilling, which is a leading contract distillery for the western half of the US based in Wyoming.

Hunter Robillard
Founder and Managing Partner, ASM Capital Partners
Hunter Robillard is a founder and manager of ASM Capital Partners. He has over a decade of experience in the spirits industry, with a specialty in the whiskey investment market. Before founding ASM Capital Partners, Hunter helped run a $150+ million whiskey investment portfolio at a different fund from 2020 through 2024, where he oversaw investor relations, supplier relations and was responsible for delivering positive returns for the company. Hunter’s career started in 2014 at Custom Spirits, his family's alcohol consulting firm with its own portfolio of spirits brands. In addition to his current role at ASM Capital Partners, Hunter also sits on the advisory board at EUS Distilling. EUS is the leading contract distillery for the western half of the US and it services both regional and national spirits brands.