Hunter Robillard

Chief Investment Officer

Hunter Robillard is a founder and manager of ASM Capital. He has over a decade of experience in the spirits industry, with a specialty in the whiskey investment market. Before founding ASM Capital, Hunter helped run a $150+ million whiskey investment portfolio at a different fund from 2020 through 2024, where he oversaw investor relations, supplier relations and was responsible for delivering positive returns for the company. Hunter’s career started in 2014 at Custom Spirits, his family’s alcohol consulting firm with its own portfolio of spirits brands. In addition to his current role at ASM Capital, Hunter also sits on the advisory board at EUS Distilling. EUS is the leading contract distillery for the western half of the US and it services both regional and national spirits brands.

June 30, 2025

Where Whiskey Meets Wall Street—and the Ready-to-Drink Revolution (S4 E8)

In this episode of Barrel Room Chronicles, host Kerry Moynahan explores two unique sides of the American spirits revolution—one driven by finance, the other by flavor.First, Kerry sits down with Ryan LaValle and Hunter Robillard, of ASM Capital Partners, a venture firm dedicated to fueling the future of American Single Malt whiskey. From Hunter’s early days helping his father create a maple-infused whiskey brand to Ryan’s transition from Wall Street to whiskey investment, this duo is helping bridge the gap between distilleries and capital. They discuss how whiskey becomes an asset class, what makes American Single Malt such a compelling category, and how ASM is empowering distilleries to grow through thoughtful investment and strategic support.Then, in Tavern Talk Kerry speaks with Neal Cohen, co-founder of Tip Top Proper Cocktails. From their humble beginnings inspired by the music festival circuit to landing on Delta Airlines, Tip Top is redefining what ready-to-drink (RTD) cocktail…

Guests: Hunter Robillard , Ryan La Valle , Neal Cohen

Listen to the Episode