SOW EP 20 – Joe Beatrice of Barrell Craft Spirits
This week's guest on Spirits of Whisk(e)y is Joe Beatrice, Founder of Barrell Craft Spirits. After a successful career in advertising, founding and leading Blue Dingo Digital in the 1990s, the Boston native and New York technology and marketing entrepreneur turned his talents to whiskey and rum, launching Barrell Craft Spirits in 2013. Located in Louisville, Kentucky, Barrell Craft sources and blends exceptional whiskey and rum casks from established producers, bottles them exclusively at cask strength, and labels them with utter transparency. Listen and learn how Joe's curatorial approach has produced an ever-evolving and once-they're-gone-they're-gone series of bourbon, rye, and blended whiskeys, including the multiple-award-winning Dovetail, finished in rum, port, Cabernet, and blackstrap molasses casks. Plus hear how Chef Louise Leonard incorporates Dovetail into her duck à l'orange.
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