This week's guest on Spirits of Whisk(e)y is Joe Beatrice, Founder of Louisville, Kentucky's Barrell Craft Spirits and his newest project, Stellum Spirits. After a successful career in advertising, founding and leading Blue Dingo Digital in the 1990s, the Boston native and New York technology and marketing entrepreneur turned his talents to whiskey and rum, launching Barrell Craft in 2013. Hear Joe, the driving force behind Stellum Spirits, discuss the brand's initial blends, Stellum Bourbon and Stellum Rye, both released in 2021, and how they point to what he believes is the future of American whiskey.
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