Colby Frey

Farmer + Distiller

Tucked away in Northern Nevada’s Lake Tahoe Watershed, Frey Ranch Distillery is proud to be the state’s first and only whiskey producer to grow 100% of its grains on-site. The Frey family has a long legacy of farming in this region dating back to 1854, which continues today with Frey Ranch CEO, Co-founder, and self-proclaimed “Whiskey Farmer,” Colby Frey, who started the distillery in 2006 with his wife and Co-founder, Ashley.
Colby is a fifth-generation farmer who grew up working on his family’s 1,500-acre ranch, where he was involved in planting, growing, and harvesting crops like alfalfa, wheat, and barley alongside his father, from whom he inherited his passion for all things agriculture. The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is engraved on the bottom of each bottle of Frey Ranch whiskey.
From farming and harvesting grains to malting barley on-site, all the way through distillation and maturation, the Frey Ranch team is dedicated to crafting the highest quality whiskey, which doesn’t leave the ranch until it’s bottled and ready to be enjoyed. With its flagship Straight Bourbon
Whiskey, Frey Ranch is pleased to produce a whiskey that embodies the Frey family’s passion for farming and pride in their home state of Nevada, and a selection that can be enjoyed for many years to come.